Stories

Insights & ideas

Practical digital marketing know-how from the BEWAY team.

Run CRO experiments that actually grow revenue

CRO

Jul 27, 20261 min read

Run CRO experiments that actually grow revenue

Stop guessing. A simple framework for prioritizing and running conversion experiments that pay off.

A social content strategy that doesn't burn you out

Social Media

Jul 27, 20261 min read

A social content strategy that doesn't burn you out

Consistency beats virality. A repeatable system for content that builds a brand over time.

SEO in 2025: what actually moves rankings now

SEO

Jul 27, 20261 min read

SEO in 2025: what actually moves rankings now

Search has changed. Here's where to focus your SEO effort for durable, compounding results this year.

5 Google Ads levers that quietly double your ROAS

PPC

Jul 27, 20261 min read

5 Google Ads levers that quietly double your ROAS

Most accounts leave money on the table. These five optimizations consistently lift return on ad spend.

Core Web Vitals: a practical guide to a faster site

Web Development

Jul 27, 20261 min read

Core Web Vitals: a practical guide to a faster site

Speed is a ranking factor and a conversion factor. A no-nonsense checklist to fix the metrics that matter.

Jul 27, 20262 min read

WOP London: How a Refreshed Storefront and Social Media Fueled Growth

How web development, social media, and PPC turned WOP London into an always-on lifestyle brand.

Jul 27, 20262 min read

Dr. Pazvantov: How Local SEO and Reputation Built a Trusted Dental Practice

How local SEO, reputation management, and a new website made Dr. Pazvantov's dental practice the obvious choice in Varna.

Jul 27, 20263 min read

LobeOn Wallet: Building Trust in a Digital Wallet

How web development, PPC, and conversion optimization turned a multicurrency crypto wallet into a product users trust from the very first click.

Veramar Beach: A Multilingual, Conversion-First Site for International Guests

CRO

Jul 27, 20262 min read

Veramar Beach: A Multilingual, Conversion-First Site for International Guests

How we built a multilingual, conversion-first website and SEO strategy for a beach hotel targeting international guests.

Jul 27, 20262 min read

Chateau Vaptzarov: A Premium Site and SEO Strategy for a Mountain Hotel

How we built an official premium website and a focused SEO strategy for a boutique mountain hotel, so it can tell its own story directly to the guest.

Jul 27, 20262 min read

SPA Hotel Sante: Local SEO and a Wellness-Focused Redesign

How we combined SEO, local SEO and a website redesign to move a wellness hotel forward in exactly the local searches where booking decisions happen.

Jul 27, 20262 min read

Vemara Club: A Website and Social Media Built Around One Story

How we built a consistent digital presence for a resort hotel — from a new site built around visual storytelling to social media that carries the feeling of the place further.

Jul 27, 20262 min read

Hotel Royal: How Local SEO Brought Direct Bookings Back to the Hotel

A refreshed website and a local SEO strategy helped Hotel Royal attract guests directly, without paying commission to third-party booking platforms.

Jul 27, 20262 min read

CryptoNinjas: A Fast Launch Built on High Performance and a Viral Social Strategy

How a crypto trading-tournaments platform launched with a website built for speed and trust, and a social strategy designed to spread on its own.

Jul 27, 20262 min read

BG Trapeza: How a Bulgarian Food Shop Grew Into an International Online Business

A rebuilt online store, precise PPC and shopping campaigns, and an SEO strategy helped BG Trapeza reach Bulgarians around the world searching for authentic home-grown products.

Jul 27, 20262 min read

Burger Brothers: How Social Media and Local SEO Created a Neighbourhood Favourite

How consistent social media content and precise local SEO turned Burger Brothers into Varna's favourite burger spot.

Jul 27, 20262 min read

Kaliakra Palace: From a Seasonal Site to a Year-Round Booking Engine

How SEO, a redesigned website and precise Google Ads campaigns turned the Kaliakra Palace site into a tool that works all twelve months of the year.

How local businesses win the Google map pack

Local SEO

Jun 21, 20265 min read

How local businesses win the Google map pack

For a local business, the map pack is prime real estate. Here's how to claim and keep your spot.

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